From Quebec to Africa: Building Together with Innovative Eco-Friendly Technical Coatings

Montreal, Quebec – As part of the show Leen parle pas, broadcast on FESTIBEC TV, viewers had the pleasure of discovering an innovative product in the construction sector. The guest of this episode, Mr. Jacques Lauranger, President of Les Revêtements L'Oranger and API HS, presented a range of liquid insulation products with thermal and waterproofing properties.

“These are liquid coating products, liquid insulation products that are applied like paint and work both indoors and outdoors,” explained Mr. Lauranger. These products can be applied on all substrates, from residential buildings to industrial structures, including coastal areas that are heavily exposed to moisture and salt.

Their uniqueness? Impressive thermal resistance: from -45°C to 270°C. “The product repels both heat and cold. It works both ways,” Mr. Lauranger specified. Thanks to its ceramic particles, it can reduce energy consumption by up to 20%, while maintaining a comfortable indoor temperature. It can also block up to 80% of UV rays, a key factor in highly sunny regions.

But that’s not all. Mr. Lauranger revealed other product lines: waterproof coatings capable of stretching up to 20%, flame-retardant products, as well as anti-corrosion solutions intended for coastal areas

The company has shown particular interest in the African market, with Cameroon undergoing a thorough market study. “We visited homes, met people, and found that 80% of buildings have issues with moisture and mold,” he emphasized. To address this need, the products were tested by experts, including an architect in England, with conclusive results.

Asked about distribution opportunities, Mr. Lauranger confirmed: “We are open to partnerships across Africa. We’ve already received many requests.” The company offers full support to future distributors: market study, business plan, training, webinars, bilingual marketing materials (French and English), and price reductions to ease market entry.

He emphasized that this African expansion takes into account local realities, including customs differences from one country to another, which requires a strategic adaptation of distribution plans.

The process is simple: it just takes a visit to the company’s website. “We’ve set up a Q&A system and a screening process to guide interested individuals to the right channel,” concluded Mr. Lauranger.

For countries facing energy, climate, or structural challenges, the solutions offered by Les Revêtements L'Oranger seem to provide a sustainable, economical, and ecological alternative.