OTTAWA : AFRICA DAY 2024 with CASA FOUNDATION

Toronto, ON – The annual CASSA (Canadian African Studies and Support Association) Conference brought together policymakers, entrepreneurs, and thought leaders to spotlight the evolving role of Black entrepreneurs in Canada and the strengthening economic ties between Canada and Africa. The event, which coincided with Africa Day celebrations, served as a powerful platform for cross-cultural dialogue and strategic collaboration.

Among the featured voices was Brian May, Member of Parliament for Cambridge and Parliamentary Secretary to the Minister of Small Business. Speaking at the closing of a dynamic fireside chat, May emphasized the Government of Canada’s commitment to empowering Black entrepreneurs, particularly young women, through targeted initiatives like the Black Entrepreneurship Strategy.

Brian May

“It was an absolute thrill to connect with so many incredible young entrepreneurs today—predominantly young women—who are building businesses in tech, retail, food, and beyond,” said May. “We recognize that a one-size-fits-all solution doesn’t work. Entrepreneurs face distinct challenges, and our goal is to create tailored support systems that allow them to thrive.”

May noted the presence of multiple entrepreneurship hubs across Canada that offer specialized assistance to Black-owned businesses. He underscored the government's dedication to ensuring that small businesses can scale and succeed in today’s competitive economy.

“The message I want to get across is that you can succeed as a small business owner and grow into a larger enterprise here in Canada,” he concluded, encouraging aspiring entrepreneurs to take advantage of the resources available.

Adding a global perspective to the discussion, Olusola Oyelade, a Toronto-based architect originally from Nigeria, emphasized the importance of leveraging the African diaspora to build stronger economic and cultural bridges with the continent. Addressing the gathering in honor of Africa Day, Olusola Oyelade spoke passionately about the potential of Africa—and its global communities—to catalyze growth through unity and innovation.

Olusola Oyelade

“Today we celebrate Africans and the African diaspora in Canada,” Olusola Oyelade said. “But beyond celebration, we’re here to explore how to create an enabling environment for Africa’s economic and social integration.”

Olusola Oyelade addressed structural barriers to intra-African trade, particularly visa restrictions that hinder the free movement of people and goods within the continent.

“It is ironic that a French national with a French passport can access more African countries than many Africans can themselves. This fragmentation is holding back progress. If we can liberalize travel and unify trade policies, the economic potential is enormous,” Olusola Oyelade noted.

The conversation also touched on the need for the African Continental Free Trade Area (AfCFTA) to function more effectively and inclusively, as well as the opportunity for African nations to collaborate with Canada on tech, infrastructure, and education.

“Canada is already investing in Africa, and that needs to scale. But African governments must also do their part. We have embassies here—let them relay this message back home. Unity in diversity is the key to a self-reliant and globally competitive Africa.”

As the CASSA Conference concluded, participants left with a renewed sense of purpose: to continue building resilient, inclusive economies both in Canada and across the African continent. Both May and Olusola Oyelade expressed optimism about the growing momentum, and urged stakeholders on both sides of the Atlantic to act with urgency, collaboration, and vision.

“We’re making progress,” Olusola Oyelade affirmed. “Africa is moving forward, and so is the Canada-Africa relationship. Let’s keep building.”