1000 Cash AVAILABLE | BEST PERFORMANCE | MONNAIE MONEY SHOW 2023

After a two-year pause due to the pandemic, the highly anticipated Money Money Show returned for its 13th edition on February 25, 2023, at Concordia University’s Oscar Peterson Concert Hall. More than just a talent competition, the event has become a cultural staple in Montreal, blending high-energy performances with community engagement and financial education.

Founded by Brian Smith, the Money Money Project has grown into a movement that highlights emerging talent while reinforcing the values of financial literacy and collective empowerment. This year’s edition, sponsored by TD, the Canadian Race Relations Foundation, and Heritage Canada, drew artists, families, and community leaders together for a vibrant evening of music, dance, spoken word, and celebration.

“We’re not just putting on a show; it’s about creating impact,” explained Smith. “This event is rooted in collaboration, bringing artists, entrepreneurs, and the community into one space. It’s family-friendly, fun, and meaningful.”

The choice of venue was intentional. The Oscar Peterson Concert Hall not only honors one of Montreal’s greatest musicians, but also symbolizes the rich cultural legacy of Little Burgundy, where Peterson was born. “If you don’t know who Oscar Peterson is, look him up,” Smith urged. “He is one of the most accomplished Black artists to come out of Montreal, and it means something to host Money Money in a space that carries such history.”

This year’s lineup included 24 competing artists, selected through video auditions, alongside special guest performers Sampalu, Willie Scandals, and Astrid Turcotte-Rico. From singers to rappers, dancers to spoken word artists, the show brought an eclectic mix of performances. Each participant had up to five minutes to impress the judges with creativity, stage presence, and originality.

But Money Money is not just about winning. For many performers, the show provides a launchpad for new opportunities. Past participants have secured bookings, recording contracts, and industry mentorships. One of this year’s judges, a well-known vocal coach, even offered professional training to selected contestants.

“The winners receive cash prizes – $1,000 for first place, $500 for second, and $250 for third – but the real value comes in exposure and growth,” Smith noted. “We also emphasize responsibility with money. Financial literacy is woven into everything we do.”

Held each February, the event aligns with Black History Month, serving as both a cultural showcase and an educational initiative. Beyond the stage, the event featured local vendors offering food, educational resources, and community services, reflecting its broader mission to empower Black entrepreneurship and cross-community dialogue.

“Money Money highlights Black history in a way that is engaging and accessible to everyone,” said Smith. “It’s not just for the Black community; it’s for Montreal as a whole. We celebrate, we educate, and we build connections.”

Since its launch 13 years ago, the Money Money Show has carved out a unique place in Montreal’s cultural scene. Its longevity, Smith believes, comes from professionalism, consistency, and a deep respect for both the artists and the audience.

“We run this like a live television production,” he said. “We start on time, we end on time, and we deliver a professional show. That’s why people keep coming back.”

Looking ahead, Smith hopes Money Money will continue to grow, becoming as enduring as major cultural institutions like the Grammys or the Academy Awards. “It started small, but year after year it builds. This is a movement, not just a one-night event.”

Smith’s message to the community is clear: participate, collaborate, and support one another. “When community groups schedule their events, we need to communicate. If I come to your event, you can come to mine. That’s how we build stronger networks.”

For those who missed this year’s edition, Money Money remains active year-round through its financial literacy programs and social media platforms. Audiences can follow updates on Facebook, Instagram, and YouTube by searching Money Money.

“Black History Month is about recognizing talent, resilience, and community,” Smith concluded. “Money Money is our way of honoring that tradition while creating opportunities for the next generation.”