POP-UP 3737 ENTREPRENEURS’ MARKET

Montreal – The community center 37 37 recently hosted a pop-up of entrepreneurs from Montreal’s diversity, a vibrant showcase where creators, merchants, and organizations came together to share their projects, talents, and messages of hope.

Organized in a spirit of collaboration and networking, the event brought together artists, artisans, merchants, and representatives of community organizations from various backgrounds – from Quebec to Haiti, and even Italy, Moldova, and Ukraine.

“This pop-up allows diverse artists to make themselves known and to reach a broader audience,” explains André, founder of Espaces d’expression et de création, an organization that offers free exhibition spaces to artists thanks to public and private partnerships. “Culture must unite us, no matter our origins. It has an essential role in our daily lives.”

Several exhibitors took advantage of the event to present their creations and share their approach:

• Hanifa, founder of KPF Ambiance boutique located in Montreal, sees this pop-up as “a unique opportunity to promote [her] business and to create connections with other exhibitors and potential clients.”

• Joseph Lefranc, of Favority Service, focuses on a diverse offering ranging from money transfers to Haitian products and pastries: “After three years of existence, this is a great opportunity to increase our visibility.”

• Hiatacha, a painter, transforms recycled bottles into decorative works: “I want to show that creativity can also contribute to protecting the environment.”

• Daniela, founder of Dany Skin, promotes natural cosmetics: “It’s a wonderful experience that allows me to meet other entrepreneurs I didn’t even know in Montreal.”

• Salim, co-founder of Canva Nation, wants to “democratize art” and highlight marginalized cultures such as African, Maghrebian, or Asian traditions.

Other participants also made their mark at the event:

Sylvie, receptionist at 37 37, who is slowly venturing into creating jewelry and painting.

Yoyo Maternité, which offers clothing adapted for pregnancy and breastfeeding.

Baboukid, an Algerian initiative raising awareness of the dangers of children’s overexposure to screens.

Théâtre Nègres Land, which organizes festivals bringing together the Afro-descendant community around performing arts.

Ménéa, a Montreal brand of natural body care for sensitive skin.

Invincible Boutique, a clothing line that makes perseverance and mental health a true identity.

Signature 1804, which revisits traditional Haitian recipes with a contemporary twist.

Solution Apothicaire, which offers naturopathic personal care products made from natural ingredients.

Missiris Montréal, specializing in elegant and accessible vegan leather goods.

Sika Cosmétique, which promotes natural, sustainable, and inclusive skincare.

Beyond product promotion, the message that resonated throughout the event was one of unity and collective strength. “Let’s work together instead of evolving in silos. If we pool our efforts, we can truly change perceptions and showcase the immense talent of our communities,” declared one participant.

The success of the pop-up is already encouraging organizers to repeat the experience. “Our goal is to organize this type of event every three months, and perhaps even one day at the provincial or national level,” said the managers of 37 37.

By giving a platform to entrepreneurs, artists, and organizations from diverse backgrounds, 37 37 positions itself as a driving force of creativity, inclusion, and innovation at the heart of Montreal.