Vision of the Montreal Roses According to Investors Isabelle and Jean-François

It was in a spirit of boldness and resilience that an unprecedented sporting adventure was born: the creation of the first stadium entirely dedicated to women’s soccer in Canada. This project, initially fraught with obstacles, has become a true source of inspiration for sports entrepreneurship and the promotion of women’s sports on a national scale.

In the fall, and even through the holiday season, the project’s initiators faced a troubling reality: “We didn’t have a stadium,” they confided. A stressful situation, but one that pushed the team to completely rethink its strategy. “We became entrepreneurs without realizing it. We sat down at the drawing board and found an ideal solution that we couldn’t see at first,” explains one of the leaders.

From this constraint was born a vision: to build an emblematic place, a symbol of deep cultural change in Canadian sports. The future stadium will not only be a sports infrastructure but also a social catalyst. “It’s going to be an incredible experience. It will have an impact on the sport because it will resonate with everyone,” he continues.

The ambition is clear: to position Canadian women’s soccer among the best teams in the world. “It may not happen in the first year, but our goal is to create a world-class professional league that will spark a social movement and bring communities closer together.”

This determination comes at a time when women’s sports are just beginning to find their true place. “When we bought the franchise, it was even before the national women’s league began. We wondered if it would be competition, but on the contrary, there’s real synergy.”

The public, for its part, has shown great enthusiasm. Society is ready. “People are sports consumers, but until now, the women’s sports product didn’t exist. Now that it does, they’re showing up.” The momentum is visible across several disciplines: basketball with the WNBA, hockey, tennis, and now soccer.

This project goes beyond simple athletic competition. It represents a cultural and economic movement, paving the way for a new industry. “It’s time for girls with world-class talent to be able to make a living from their skills, and for us to celebrate women’s sports,” affirms a member of the founding team.

The investors understand this well. “They’re here for the right reasons. They want to make a difference, to get involved, and that makes the project much stronger.” The business community has stepped up, creating an ecosystem of collaboration and passion. “Many people said, ‘Wait, I know someone,’ and that’s how everything came together so quickly.”

Bold, inspiring, and full of fresh energy, this project illustrates the growing strength of women’s sports in Canada. The time has come, as one of the key figures sums it up perfectly: “The timing is perfect. The moment is now.”